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Online Questionnaire Examples The questionnaire example shown on this page is that of an Employee Satisfaction Survey. This is just one of many topics and issues we have helped our clients assess via online questionnaires. If you wish, you may see some of the other topics we have experience with. You will find the following questionnaire example to be unlike surveys you have seen before, and you may wonder why it doesn't look like a traditional survey. There are good reasons related to the issues of reliability and validity. The content for an Employee Satisfaction Survey is custom-developed for each organization, but the broad issues that contribute to employee satisfaction are known and represented in every survey. They include such topics as:
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Questionnaire Links . . . Sample of Clients Reliability and Validity Other Questionnaire Topics Frequently Asked Questions Online Questionnaire Examples Why Don't Our Surveys Look Like Traditional Surveys? What's Wrong With Rating Scales? How do I get more information? |
The Questionnaire Process For each of the broad topic areas, multiple statements are composed that are compared two at a time using the following format:
In the actual questionnaire, the respondent is presented with a full page of 40 or more such pairs rather than a single pair. Each issue is paired with each of the others a number of times. The first question intends to learn how the respondent views the current functioning of the organization. (Please note: The examples below show just a portion of the decisions that are made.)
The second question attempts to learn how the person completing the questionnaire thinks things in the organization should work. Thus, the ideal, against which the actual organization is to be compared, is defined internally, not by external consultants or "industry norms". The logic of this approach is that employee dissatisfaction arises when there is a large gap between what a person actually experiences at work and what the person is expecting or needs from the organization.
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The Reports The value of studying Employee satisfaction this way is being able to compare actual function with an idealized view of organizational function. The following report shows the various issues ranked with the most important ideal issue at the top. The position of the letter "A" indicates where that issue appeared in the way respondents described their actual organization. |
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Another way of looking at the results is to separate the views of various groups of respondents so you can see the differences in opinion between them. This alerts you to problems than may exist in certain areas, but not in the entire organization. |
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| The next illustration shows the same data in slightly different format. Although there are strong statistical data supporting these reports, experience has shown that survey results are most useful when they require little numerical or statistical understanding in order to interpret them. |
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Underlying all of the reports shown above is what we call the Scaled Comparison score, a true interval index, and supported by actual reliability assessment with each report. You never have to rely on assurances of reliability or studies conducted in some other time and place. You will know the reliability of your results. |
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| An assessment of employee satisfaction is not a conclusion, it is a starting point. We often implement organizational change based on little more than a few peoples' views about what is needed. A careful, scientific assessment of the employee satisfaction can identify broad areas of agreement about issues that need attention. This broad agreement translates into greater ownership and a higher probability of success in efforts to change and improve. |
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